Filling the gap between “here’s a DIY template” and hiring a full time property manager. 

These services are typically structured on a monthly retainer and are designed to bring clarity, consistency, and organization to the backend of your STR business.

Backend Organization & Systems

• File organization (assets, photos, guides, receipts) with Google Drive/Dropbox structuring
• Centralized asset libraries (listing photos, branding, social content)
• SOP creation (Standard Operating Procedures) and internal documentation
• Future guest lead sourcing

Team & Vendor Coordination

• Team role definition and onboarding support
• Task assignment and workflow systems
• Vendor coordination (cleaners, maintenance, photographers, etc.)
• Vendor research, contact sheets, and audit checklists
• Guest experience concierge referrals and local sourcing

Turnover & Property Operations

• Room-by-room turndown and reset systems
• Cleaner and handyman SOPs with checklists + photo verification
• Inventory and restocking systems
• Preventative maintenance scheduling (HVAC, pool, pest control, etc.)
• Property styling and product sourcing

Guest Communication & Experience Support

• Dynamic FAQ systems to reduce repetitive messages
• Message templates (including crisis scenarios)
• Review management systems (responses, tracking, issue resolution)

Performance & Listing Support

• Listing optimization guidance (copy, photo direction, audits)
• Basic performance tracking (occupancy, reviews, issue trends)
• Signage placement strategy (function over clutter)

Platform, Content & Business Support

• Platform setup support and tool configuration (as needed)
• STR direct website support
• Local area guide research (digital or standalone)
• Social media audits and content direction (including mood boards)
• Blog and newsletter content creation

If your STR feels chaotic behind the scenes, it probably is. Most hosts are juggling messages, vendors, and tools without real systems holding it together, leading to inconsistent experiences and missed opportunities. I bring structure to the backend, so your property runs smoothly, consistently, and like a true business… not a daily scramble.

These services are designed to layer in passive income through intentional product placement, strategic partnerships, and guest-driven purchasing behavior, without disrupting the experience.

Shop-able Property Setup

• Full “Shop Your Stay” system implementation
• Affiliate platform setup (LTK, ShopMy, Amazon Storefront)
• Product linking across furniture, décor, bedding, kitchen items, and amenities
• Categorized storefronts (e.g., “Shop the Bedroom,” “Shop the Kitchen”)

Guest Experience Monetization

• QR code and guide integration throughout the property
• “Shop My STR” digital and/or printed guidebook
• Strategic signage placement (e.g., “Loved this? Shop it here”)
• Monetization of high-use items (coffee stations, toiletries, pool items, etc.)

 Partnerships & Local Revenue Streams

• Local business and experience partnerships (tours, photographers, rentals)
• Commission-based and referral-based integrations
• Curated, monetized local recommendations within guest materials

 Post-Stay & Repeat Guest Monetization

• Post-stay follow-up systems (“Loved your stay? Shop it here”)
• Retargeting with product links and recommendations
• Repeat guest perks tied to affiliate or partner offers

 Niche & Property-Specific Strategies

• Tailored monetization based on property type
  • Family homes (baby/kid products)
  • Pet-friendly properties
  • Pool/outdoor-focused homes
  • Event-focused stays (bachelorette, group travel)

Content & Platform Expansion

• Pinterest setup and strategy for long-term traffic
• Influencer-style affiliate strategy development
• Brand partnership positioning (product placement within the STR)

Digital Products & Hybrid Systems

• Creation of digital products and lead magnets
• Physical + digital monetization systems (signage + guides + links)
• Integration of monetization into existing guest experience flows

Optimization, Testing & Maintenance

• Seasonal product swaps and updates
• Ongoing link management and audits
• Testing and optimizing product placement and performance

Most STRs stop at bookings but the real opportunity is in what guest’s experience, use, and love during their stay. When monetization is built in strategically, your property can generate additional income without adding work or disrupting the guest experience.

Welcome Book & Digital Guide System

• Local area highlights and recommendations
• House rules and expectations 
• FAQs and “good to know” details
• Guest experience notes (quirks, tips, insider info)
• Check-in and check-out instructions
• Review encouragement and post-stay guidance
• “Shop My Stay” product integration
• Digital versions for pre-arrival and in-stay access

In-Home Signage System

• WiFi and quick-reference signage
• Appliance and home system instructions (TV, thermostat, laundry, etc.)
• Emergency information (exit routes, contacts)
• Property-specific notes (parking, trash, limitations, etc.)
• Subtle expectation-setting (house rules, care reminders)

Room-Specific Experience Details

• Bedroom guidance (linens, pillows, storage)
• Kitchen organization (“where things go,” coffee station instructions)
• Bathroom expectations (towels, makeup removal, essentials)
• Charging station labels and tech guidance
• Comfort and convenience cues (hair dryers, extras, etc.)

Guest Behavior & Expectation Design

• Towel usage and laundry expectations
• Shoes-off or property care guidance
• Property limitations (septic, older home features, etc.)
• Clear, non-aggressive instruction placement
• Friction-reducing messaging throughout the home

Specialty & Niche Guest Support

• Kid-friendly instructions and setups
• Pet-friendly guides and expectations
• Baby equipment signage and usage instructions

Visual & Interactive Assets

• QR codes linking to short videos or walkthroughs
• “How to use this” visual instruction systems
• Integration of digital support within the physical space

Monetization Integration 

• “Shop This Item” placements within the home
• Product linking inside guides and digital materials
• Cohesive, non-intrusive monetization strategy

Seasonal & Rotational Updates

• Holiday and seasonal signage
• Pool, HVAC, and weather-related instructions
• Ongoing updates to guides and materials

Print, Production & Placement Coordination

• Label creation and formatting
• Print preparation and shipping (if non-local)
• Coordination with vendors for in-home placement

Property Identity & Branding

• Property naming and concept development
• Mood board, font, and color selection
• Cohesive visual identity across guide, signage, and listing
• Alignment between physical space and digital presence

Content & Visual Asset Creation 

• • Social media and listing photography
  • Content creation for marketing and branding
    (Travel fee applies outside of 85120)

Branded assets aren’t just about how your property looks – They shape how guests move through it, what they understand, and how they feel during their stay. When done right, they reduce confusions, eliminate unnecessary questions, and create a seamless, professional experience from arrival to checkout.

These services are designed to elevate the guest experience beyond a standard stay – creating thoughtful, memorable moments from arrival to checkout. Whether handled in person or coordinated through trusted vendors, every detail is intentionally executed to make your property feel seamless, personalized, and professionally managed.

STR Concierge + Guest Experience services are reserved for ongoing clients on a monthly retainer, with engagements starting at $1,500/month. Travel fee’s may apply for properties outside the local service area.

Pre-Arrival Guest Experience Enhancements

• Curated welcome setups (snacks, drinks, themed baskets) 
• Occasion-based add-ons (birthdays, anniversaries, celebrations)
• Early check-in preparation
• Late checkout reset coordination
• Romantic arrival experiences (rose petals, champagne setup)
• Family-friendly setups (playpens, high chairs, kid-ready spaces)
• Pet-friendly touches (water bowls, treats, thoughtful extras)
• Grocery stocking prior to arrival
• Decor enhancements coordinated through vendors

On-Site Experience Oversight

• In-person vendor coordination (landscaping, maintenance, staging, showings)
• Property presentation checks before guest arrival
• Unannounced cleaning quality audits to ensure consistency
• Light staging and resetting of the space between stays
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This is where your property shifts from simply being “ready” to being intentionally prepared for every guest. Each detail is handled with the guest experience in mind -so arrivals feel welcoming, stays feel effortless, and your property consistently delivers a polished, memorable experience.